FIRST OFFICIAL PRESS RELEASE 2026

Mike Roy Stähelin
Jan 16
2 min read

Updated: 2 hours ago

Press Release #001 – GanzBoutique Launch

GanzBoutique launches as the new brand hub for Swiss Boutique Boating

GanzBoutique introduces a new platform dedicated to Swiss design, boutique boatbuilding, and a new culture of premium boating.

Switzerland, Zürich, 2025

With the launch of GanzBoutique, the Ganz Group presents a new central brand platform dedicated to Swiss boutique boating, modern boat design, and refined experiences on the water.

GanzBoutique brings together the design philosophy, products, and long-term vision of Ganz into a single, clearly curated brand world. Positioned as both a digital and strategic hub, it connects craftsmanship, innovation, and a growing international community of owners, partners, and enthusiasts.

“GanzBoutique is more than a website. It is the expression of what we stand for today: reduced design, advanced engineering, emotional products, and a new interpretation of Swiss boating culture,” says Mathias Ganz, CEO GANZ BOATS GmbH.

At the core of GanzBoutique lies the belief that boats should not merely transport people, but create experiences. Every Ganz boat is developed and built in Switzerland, with a strong focus on proportion, material quality, functional clarity, and long-term value. Boutique means limited, thoughtful, personal — and uncompromising.

GanzBoutique will serve as the primary platform for:

new model launches and product innovations
brand storytelling and design insights
official press information and media resources
curated collaborations and future concepts

The launch of GanzBoutique marks the next step in the evolution of the Ganz brand — strengthening its international presence while remaining deeply rooted in Swiss craftsmanship and engineering culture.

Further announcements, including upcoming models and new partnerships, will follow in the coming months.

About Ganz Boats

GANZ stands for Swiss design, precision, and engineering. Designed and engineered in Switzerland and produced in small series by selected specialists. Creating semi-custom motorboats with a distinctive design, functionality, and performance.